A group built out of twenty years of doing the work

Crushed Ice started in 2003 doing one thing: building software that fitted the business rather than the other way round.

Over twenty years that turned into managed IT, phone systems, connectivity, websites and a great deal of institutional knowledge about how businesses actually run. Along the way it became clear that some of that work was not really consultancy at all. The same operational problems came up again and again, and the same solutions got rebuilt from scratch each time. Those belong in products, with their own roadmaps and their own teams, which is where Cube Systems came from.

The group also builds products of its own. Cube Systems owns and runs four business platforms, CubeERP, CubeCRM, CubeHR and CubeMSP, conceived, funded and built in-house as our own products. Alongside them it runs three smaller apps with one job each: Kept for landlords, Trophy for tournaments and Signed for email signatures.

Other opportunities had nothing to do with software at all. Cater Cube will supply commercial catering and bar equipment to kitchens, pubs, clubs and venues, and it will be a better business for not having to pretend to be a technology brand.

So a group structure made sense. Each business gets to be clear about what it is and who it serves. The group makes sure they share the parts that matter: engineering standards, security practice, support culture, and a blunt refusal to sell people things they do not need.