Cookie policy

Cookies are small text files that a website stores in your browser. Similar technologies, such as the browser’s local and session storage, work in much the same way, and this policy covers all of them. Under the Privacy and Electronic Communications Regulations (PECR), a website must ask for your consent before storing anything on your device, unless it is strictly necessary to provide a service you have asked for.

crushedicegroup.co.uk sets no cookies unless you allow analytics. There is no sign-in, so nothing is strictly necessary. It carries no advertising, retargeting or social media tags, no session recording, and no embedded content from other sites that could set cookies of its own. Fonts, icons and images are served from our own servers.

When analytics is in use, a banner asks on your first visit whether to allow it. “Essential only” keeps the site free of cookies. “Accept” lets Google Analytics set the _ga and _ga_<container-id> cookies. This is everything the website can store in your browser:

cookie_consent and visit_journey are kept in your browser’s storage rather than set as cookies, so they are not sent to us as you browse. The note in visit_journey is only sent if you submit the contact form, when it is included with your message, as described in our privacy policy. It is cleared when you close the tab.

Our web server also keeps a standard log of requests. That is not a cookie and is covered by the privacy policy too.

We use Google Analytics 4 to see which pages are useful and how people find the site. It is provided by Google Ireland Limited, with Google LLC, and it runs only if you allow it.

• The Google Analytics script does not load at all until you allow analytics. If you choose “Essential only”, nothing is sent to Google.
• _ga tells one visitor from another and _ga_<container-id> keeps the state of your visit. Both last two years unless you delete them.
• GA4 does not log or store IP addresses.
• Advertising features are off. The site tells Google not to use advertising storage, not to use your data for advertising and not to personalise ads.
• Google may process the data in the United States, under the UK Extension to the EU-US Data Privacy Framework.
• We keep analytics data for up to 14 months.

Google explains how it uses information from websites that use its services at policies.google.com/technologies/partner-sites.

Crushed Ice, Cube Systems and the Cube Systems products run on their own domains and set their own cookies, including the ones that keep you signed in to an app. Their own cookie policies apply when you visit them, and a choice you make here does not carry over.

You can change your analytics choice at any time using the Cookie settings link in the footer of every page, which appears whenever analytics is in use. Choosing “Essential only” there withdraws your consent: it stops Google Analytics and removes the _ga cookies it has set.

You can also view, block and delete cookies in your browser settings. Blocking them does not stop this website working. Clearing this site’s stored data means the banner asks you again on your next visit.

General guidance on managing cookies is available from the Information Commissioner’s Office.

We will update this page, and the date at the top, before we change what the website stores on your device.