One group.Three businesses solving real problems.
Crushed Ice Group brings together British companies building software, supporting technology and supplying the trade. Different customers and different markets, with the same standards behind all of them.
20+
Years trading
Crushed Ice founded in 2003
3
Group companies
Plus four platforms and three apps
10+
Services under one roof
Software, IT support, phones, connectivity, AI and more
100%
UK based
People and support
Our companies
Three businesses, one set of standards
Each company in the group runs its own market and answers to its own customers. What they share is how they build, how they support and how they behave.
- Bespoke software
- Managed IT
- Phone systems
- Connectivity
- ERP
- CRM
- HR
- MSP software
- Landlord compliance
- Tournaments
- Email signatures
- Catering equipment
- Bar equipment
- Kitchen fit-outs
From Cube Systems
Four platforms, each for a real problem
Run the operation, win and keep customers, look after the people and run a managed service business. All four are built on twenty years of solving the same problems one client at a time.
Smaller products with their own brands, each built for one job.
KeptProperty compliance softwareAvailable now
TrophyTournament softwareLive beta
SignedEmail signature softwareEarly accessThe CRUSHED index
Up and to the right since 2003
If the group were a share, this is roughly how its chart would look. It is not a share: every step is a service, business, platform or app we have added, plotted as if it were.
CRUSHEDCrushed Ice Group growth indexNot a real stock1,312.40pts
+1,212.40 (+1,212.4%)since Aug 2003
As at Sep 2026Signed enters early access
Open for business
- Opened at
- 100.00
- Crushed Ice, Aug 2003
- All-time high
- 1,312.40
- As at Sep 2026
- Steps up
- 7
- And 2 more forecast
- Listed on
- Nowhere
- Private, and not for sale
Not a share price. Crushed Ice Group Limited is a private company. Its shares are not listed or traded anywhere, and nothing here is an offer or investment advice. The index is our own: 100 points in Aug 2003, when Crushed Ice was incorporated, and a step up each time the group adds a service, a business, a platform or an app. The steps are real, the wiggles in between are for effect, and the dotted line is a plan rather than a promise.
What moved the line
How we work
Boring principles, applied consistently
None of this is revolutionary. It is just what we expect of every business in the group, every day, whether anyone is watching or not.
Build it properly
We would rather take the time to do something once, well, than patch the same problem three times. Everything we ship is built to be maintained.
We say when it is not a fit
Plain English and no sales theatre. If something is not right for you, we will tell you, even when it costs us the work.
Own the outcome
Our businesses answer for results rather than tickets closed. If it is not working for the customer, it is not finished.
Grow deliberately
We add a business to the group only when it makes the whole stronger.
Where we are
Buckinghamshire based, working nationwide
The group is headquartered in Olney, Buckinghamshire, with clients and customers the length of the country. Our people and our support desk are all in the UK.
- UK-based teams, with no offshore call centres
- Hosted in the UK on Amazon Web Services (AWS)
- Long-term relationships, not one-off projects
Olney, Buckinghamshire
52.156° N, 0.701° W
Group HQ
Get in touch
Not sure which part of the group you need?
Tell us what you are trying to solve and we will point you at the right business, or tell you if it is not something we do.